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Keeping It Real

Keeping It Real

It's more than just a catchphrase -- it's a vital characteristic for any recruiter in today's collegiate world. At least, that is, for the successful ones.

In addition to simply selling the merits of their programs, recruiters have to be able to relate to the players they are trying to sign. There's no better way of doing that, or of building those relationships, than to "keep it real". That simple phrase covers a wide swath of territory, from avoiding doubletalk to laying out the facts to relating to recruits on levels other than their fields of...

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