New York Bowl Gets Date, Title Sponsor

New York Bowl Gets Date, Title Sponsor

The Big East's 2010 bowl in New York City has received a title sponsor and television deal.

The New Era Pinstripe Bowl will be played at Yankee Stadium on Dec. 30, and will feature a Big East team against a squad from the Big XII. ESPN will televise the game and also carry it on its national radio network.

A four-year title-sponsorship agreement was also announced with headwear and apparel manufacturer New Era Cap Company, Inc. The agreement provides New Era with exclusive headwear licensing rights and non-exclusive apparel licensing rights on bowl game-related merchandise.

The New Era Pinstripe Bowl will be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio. The agreement for both broadcast platforms is for six years through the 2015 game.

The bowl committee has also launched the official New Era Pinstripe Bowl Web site.

The New Era Pinstripe Bowl will pit the Big East team with the third-best conference record against the Big 12 team with the sixth-best conference mark after excluding the conferences' respective BCS teams from consideration.

There is a four-year agreement extending through 2013 for the Big East and Big 12 to participate in the New Era Pinstripe Bowl at Yankee Stadium. In future years beyond 2010, games will take place no earlier than Christmas Day and no later than New Year's Day.

Both teams will arrive in New York City on December 27, with the Big East team staying at the Grand Hyatt and the Big 12 team staying at the Sheraton New York. Players, coaches and university staff will take part in events in the days prior to the game, showcasing their respective universities to the New York metropolitan area. Promotions, events and special offers will take place throughout New York City to create an unforgettable experience for fans and families of the visiting teams.

The contest will mark the first NCAA football Bowl Game in the Bronx since the Gotham Bowl on December 15, 1962, when Nebraska edged Miami (Fla.), 36-34, at the original Yankee Stadium.

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